Strategic communications for change.
Media Relations
With a background in narrative journalism, Misty finds find great stories, develops narratives, and drafts key messages that can influence your audiences. She’s experienced in leading workshops for collaborative narrative development and in customizing staff training sessions to socialize key messages and train your spokespeople to be authentic and effective representatives for your brand. She’s available for web content, speeches, donor appeals, case statements, newsletters and journalistic work.
Comms Strategy
Changing hearts and minds starts with understanding who you’re talking to and what you want them to do. Misty is available to conduct analyze your audiences, fine-tune your goals and develop multi-platform strategies to reach those audiences and drive action, be it philanthropy, policy change or general brand visibility.
Storytelling & Content
With a reporter’s sense, Misty identifies spokespeople and news hooks and develops pitches. She’s experienced in developing media lists for targeted outreach, and brings relationships with reporters who are seeking good stories. She can draft opinion opinion pieces to reflect your voice. She’s available for media coaching, either for teams or 1:1 preparation for an interview opportunity.